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Video to Text 4 Jun 2026

Step-by-Step: How to Turn a Webinar Into a 5-Day Email Course with AI

Time saved: 8–12 hours of writing. Revenue potential: A lead magnet or paid mini-course you can launch this week.

You ran a webinar. 60 minutes of solid teaching. People showed up, took notes, said it was great — and then it sat in a Zoom folder doing nothing.

That webinar is a 5-day email course waiting to happen. The content is already structured: you had an intro, a problem, a framework, steps, and a close. With the right AI workflow, you can extract that structure, rewrite it into daily email lessons, and have a complete course ready to drop into ConvertKit or Beehiiv before the weekend.

This is the exact workflow to do it.

The Stack: What You Need

  • Your webinar recording (Zoom, Loom, YouTube, or any video file)
  • Transcript tool — Fireflies.ai, Otter.ai, or YouTube auto-captions if it’s uploaded
  • Claude — Sonnet 4 or higher
  • Email platform — ConvertKit, Beehiiv, Mailchimp, or any ESP that supports sequences
  • Optional: Gumroad or Podia if you want to package and sell it

Step 1: Get Your Webinar Transcript

Option A — If Your Webinar Is on Zoom

  1. Log in to your Zoom web portal → Recordings.
  2. Open the webinar recording and download the Transcript (.vtt) file.
  3. Open it in any text editor and delete the timecodes — you just need the raw text.

Option B — If Your Webinar Is on YouTube (Unlisted or Public)

  1. Open the video on YouTube.
  2. Click ... below the video → Show Transcript.
  3. Turn off timestamps in the transcript panel, then copy all the text.

Option C — Upload Directly to Fireflies

  1. Go to fireflies.ai → Uploads.
  2. Drop in your .mp4 file.
  3. Fireflies transcribes it in roughly 1:1 time (60-min webinar = ~60 minutes to process).
  4. Export as plain text when done.

Don’t clean the transcript first. Pass the raw text to Claude — it handles filler words and messy formatting better than you will manually.

Step 2: Analyse the Webinar Structure

Before writing a single email, you need to map what content exists and how to divide it across 5 days. Paste your full transcript into Claude and run this prompt:

Here is the transcript of a webinar I recorded:

[PASTE FULL TRANSCRIPT]

Please do the following analysis:

1. CORE TOPIC: What is this webinar primarily teaching? Write one sentence.
2. TARGET AUDIENCE: Who is this content for, based on the language and examples used?
3. CONTENT INVENTORY: List every distinct teaching point, framework, concept, or actionable step covered in this webinar. Use bullet points. Be thorough — include anything that could stand alone as a lesson.
4. RECOMMENDED 5-DAY STRUCTURE: Based on the content above, suggest how to split this into a 5-day email course. For each day, give:
   - Day number and title (e.g., "Day 1: Why [Problem] Keeps Happening")
   - The core lesson or takeaway for that day
   - Which parts of the webinar content map to it
   - The one action you'd ask the reader to take

Return this as a structured outline. Do not write the emails yet.

Review the outline Claude returns. Adjust the day structure if anything feels off — you know your content better than the AI does.

Step 3: Write the 5 Email Lessons

Once you have the structure locked, run this prompt for each email. Do them one at a time — the quality is better than asking for all five at once.

The Email Writing Prompt (Run Once Per Day)

You are writing Day [X] of a 5-day email course called "[YOUR COURSE TITLE]."

The audience is [describe your audience — e.g., "freelance designers who want to raise their rates"].

Here is the content outline for this email:
- Day title: [title]
- Core lesson: [lesson]
- Webinar content to draw from: [paste the relevant section of your transcript here]
- Reader action: [the one thing you want them to do]

Write the email following these rules:
1. SUBJECT LINE: Give me 3 options. Each should be curiosity-driven or benefit-led. Under 50 characters.
2. PREVIEW TEXT: One line (under 90 characters) that complements the subject line.
3. OPENING: Start with a relatable pain point or a surprising statement — not "Welcome to Day X." Make them want to keep reading.
4. BODY: Teach the core lesson in plain, conversational language. Use the webinar content as your source material — draw on specific examples, frameworks, or language from the transcript. Break it into short paragraphs (2–3 sentences max).
5. THE TAKEAWAY: One bolded sentence that summarises the lesson in plain English.
6. THE ACTION: Tell them exactly what to do today. One action. Make it specific and achievable in under 15 minutes.
7. CLOSING: A warm, human sign-off. Tease Day [X+1] in one sentence to keep them opening.

Length: 300–450 words. Conversational tone. No corporate language.

Repeat for Days 1 through 5.

Step 4: Write the Welcome Email (Day 0)

Before Day 1 fires, subscribers need an onboarding email that sets expectations and builds excitement. Run this prompt:

Write a welcome email for a 5-day email course called "[YOUR COURSE TITLE]."

The reader just signed up. They are [describe your audience]. 

The course covers: [paste your 5-day outline here].

The email should:
1. Welcome them warmly without being generic or sycophantic.
2. Tell them exactly what they're going to learn across the 5 days — make it sound worth opening every day.
3. Tell them when emails will arrive (one per day, starting tomorrow).
4. Give them one quick win right now — a single tip, insight, or resource they can use immediately before Day 1 even starts.
5. Ask them to reply with one sentence: their biggest challenge related to [course topic]. (This drives replies, which improves deliverability and gives you sales intel.)

Subject line: 3 options.
Length: 250–350 words.

Step 5: Write the Final Email (Day 6 — The Offer or Next Step)

A 5-day course that ends with “hope you found this useful!” is a missed opportunity. Day 6 should direct them to the logical next action — whether that’s buying something, booking a call, or joining a community.

Write the final email in a 5-day email course called "[YOUR COURSE TITLE]."

This is Day 6 — the "graduation" email.

The reader has completed the course. The next step I want them to take is: [e.g., "book a free 30-minute strategy call with me" / "buy my $97 template pack" / "join my paid community"].

The email should:
1. Acknowledge what they've learned across the 5 days (briefly recap the 5 lessons in one sentence each).
2. Name the gap — what the course taught them to understand but didn't fully solve (and that your offer does).
3. Present the offer clearly: what it is, who it's for, and what they get.
4. Include a single CTA link or button. No multiple CTAs.
5. Remove all pressure. This should feel like a helpful recommendation from a peer, not a sales email.

Subject line: 3 options.
Length: 300–400 words.

Step 6: Load It Into Your Email Platform

In ConvertKit

  1. Go to Sequences → New Sequence.
  2. Name it after your course.
  3. Create 7 emails (Day 0 welcome through Day 6 offer).
  4. Set each email to send 1 day after the previous one.
  5. Create a Form or Landing Page to capture sign-ups.
  6. Connect the form to the sequence under Automations.

In Beehiiv

  1. Go to Automations → New Automation.
  2. Trigger: “Subscriber joins newsletter” (or a specific segment).
  3. Add email steps for each day with 24-hour delays between them.

The Master Prompt: Course Naming and Sales Copy

Once your emails are written, use this to generate everything you need to promote the course:

Here is the outline of my 5-day email course:

[PASTE YOUR 5-DAY OUTLINE]

Target audience: [describe]

Please generate:
1. COURSE NAME: 5 options. Clear, benefit-driven, memorable. Include a subtitle option for each.
2. LANDING PAGE HEADLINE: 3 options. Should communicate the transformation, not just the topic.
3. LANDING PAGE SUBHEADLINE: One sentence that names the audience and the outcome.
4. BULLET POINTS: 5 "you'll learn" bullets for the landing page sign-up form.
5. SOCIAL POST: A short LinkedIn or Instagram post (150 words max) announcing the free course launch.

Expected Output: What “Done” Looks Like

When this workflow is complete, you’ll have:

  • 7 complete emails (welcome, 5 lessons, 1 offer) — ready to paste into your ESP
  • Subject line options for every email — so you can A/B test
  • A landing page copy kit — headline, subheadline, bullets, social post
  • A live email sequence that runs automatically for every new subscriber

From webinar recording to live course: one focused afternoon.